本教材介绍了跨文化交际的一些基础理论,每章均有围绕主题的名人名言、案例分析、小组讨论、理论介绍、影视片段、文化阅读和课后复习等内容,并附有推荐网站和参考书目。全书共八个单元,每一单元的内容分为两节。
Unit 01 Culture Makes a Diverse World
Chapter 1 Culture
Chapter 2 Intercultural Communication
Unit 02 Verbal Intercultural Communication
Chapter 1 Language and Culture
Chapter 2 Daily Verbal Communication
Unit 03 Intercultural Non-verbal Communication
Chapter 1 Defining Non-verbal Communication
Chapter 2 Exploring Non-verbal Communication
Unit 04 Western and Chinese Culture
Chapter 1 Values
Chapter 2 Visible Culture
Unit 05 Southeast Asia: Culture and Interaction
Chapter 1 Southeast Asian Customs and Festivals
Chapter 2 China and Southeast Asia
Unit 06 Intercultural Communication Context
Chapter 1 Education Context
Chapter 2 Intercultural Communication Context
Unit 07 Pragmatic Failures in Intercultural Communication
Chapter 1 Pragmalinguistic Failure
Chapter 2 Sociopragmatic Failure
Unit 08 Bridging the Gap in the Intercultural Communication
Chapter 1 Intercultural Adaptation
Chapter 2 Intercultural Communication Competence